With the
modern winds slowly eradicating traditional fashion, the world needs such a
brave fashion enthusiast like Abeer Al Suwaidi who would completely change the
way abayas were perceived through nothing but her unstoppable determination to
bring back one of her all time favorite traditional attire.
The abaya,
intricately interwoven through the roots of Middle Eastern women’s fashion, was
once an elite and renowned form of attire. With the changing face of fashion,
women however realized that the typical pattern of an abaya restricted their
will to experiment new fashion trends, locking in their individuality through a
monotone piece of clothing. However, exactly 10 years back, Emirati Abaya Fashion Designer, Abeer Al
Suwaidi had a dream that would bring back abayas in a new light. She abhorred
the fact that stagnating women’s individuality in terms of fashion had done
away with the traditional abaya as more and more women wanted to try new, more
refined trends. That is when Abeer took the urbane fashion from the western
cultures and morphed it into the ethnic abayas creating an upbeat and brand new
fashion line that won thousands of hearts.
Her
designs were inspired through not only things she dreamt and experienced, but
also through the natural nuances that collaborated for her- the sun kissed
desert, the swaying palm trees, the unique designs that Dubai had to offer- anything and everything was a
droplet of information in her big cup of tea. She had always been an avid
fashion lover and now she channeled her expertise to create abayas that break
through the monotonous black stereotype to bring you embellishments, modern
designs, impeccably impossible materials like plastic, raw ingredients sourced
from international fashion hubs and vibrant colors that would strike a sudden
delight for youthful exuberance. Fueling her dream for 10 years now, Abeer Al
Suwaidi is not a renowned fashion brand always opening her arms to newer, more
vivacious and revolutionary fashion trends.
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